Professor. Director. Founder.

Strategic Partner Director at SAP · Adjunct Associate Professor at NTU · Founder, NovaBranch. Based in Singapore.

Teaching & Coaching

Academic rigour, applied.

Adjunct Associate Professor at Nanyang Business School, NTU Singapore. Teaching AI, venture building, blockchain, and design thinking across the MSc in Technology Management, the Management Development Programme, and FlexiMasters.

MSc Technology Management · MDP · FlexiMasters
Enterprise Strategy

Twenty years in the field.

Strategic Partner Director at SAP APAC. Managing SAP's largest global strategic service partners across Asia-Pacific. Previously Google Cloud Partner Development Manager for 7.5 years: 300+ businesses, 60+ strategic partners.

SAP · Google Cloud · APAC
Building

Ships, doesn't just advise.

Founder of NovaBranch Pte. Ltd. Personally builds and ships iOS, Android, and web applications. Four live products, not side projects, not demos.

HelperBridge · NovaUnit · AuraCheck · MicroCoach

Three roles / One person / Singapore

"I don't advise on technology. I build it, sell it, and teach it."

Lars Droste

Teaching & Coaching

Nanyang Technological University

Adjunct Associate Professor and Senior Career Fellow at Nanyang Business School, NTU Singapore. Lars teaches in the MSc in Technology Management and the Management Development Programme, and separately in NTU's FlexiMasters programme. His courses span Applied AI, Generative AI Strategy, AI Powered Media and Automation, Building AI Ventures, Generative AI and Tokenized Economies, Blockchain and Token Economics, Digital Innovation Strategy, Business Model Innovation, and Design Thinking. As Senior Career Fellow, Lars mentors Master's candidates on translating academic credentials into leadership careers.

Applied AI Generative AI Strategy Building AI Ventures Tokenized Economies Blockchain & Token Economics Digital Innovation Strategy Business Model Innovation Design Thinking

Lars also runs a half-day AI Transformation Workshop for C-suite teams across APAC, taking leaders from AI ambition to a concrete roadmap they own.

Enquire about workshops or speaking →

Enterprise Career

Twenty years. Three continents.

May 2026 – Present

SAP

Strategic Partner Director, APAC

Managing SAP's largest global strategic service partners across APAC. Driving AI adoption and enterprise cloud transformation.

2018 – 2026

Google

Partner Development Manager, Google Cloud

300+ businesses. 60+ strategic partners across APAC. 7.5 years.

2014 – 2018

SAP

SAP Cloud Platform CoE, APAC

Built and scaled HANA Cloud Platform across Asia Pacific & Japan.

2012 – 2014

SAP

Director, Mobility & Financial Services, APAC

Mobile banking for 200+ financial institutions. 10M+ users.

2007 – 2012

SAP / Sybase

Head of Mobile Solutions, MENA

Built Sybase's mobility business across the Middle East & North Africa.

Education

Academic credentials.

Executive MBA

Nanyang Technological University, Singapore

2021 – 2022

Advanced Management Program

Haas School of Business, UC Berkeley

2022

Senior Executive Programme

Tsinghua University, Beijing

2022

Singapore Masters National Mountainbike Champion, 2021.

Years of 5am training sessions before work. Still worth it.

Lars Droste, Strategic Partner Director at SAP, Adjunct Associate Professor at NTU Singapore, and founder of NovaBranch

Let's talk.

Reach out for coaching sessions, workshop enquiries, enterprise speaking, or just to connect. I read every message.

hi@lars.ceo linkedin.com/in/larsdroste
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