Strategic Partner Director at SAP · Adjunct Associate Professor at NTU · Founder, NovaBranch. Based in Singapore.
Adjunct Associate Professor at NTU Singapore. Teaching Applied AI, Generative AI Strategy, Blockchain & Token Economies, Digital Innovation, and Design Thinking across the FlexiMasters and MDP programmes.
Strategic Partner Director at SAP APAC. Managing SAP's largest global strategic partners across Asia-Pacific. Previously Google Cloud Partner Development Manager for 7.5 years — 300+ businesses, 60+ strategic partners.
Founder of NovaBranch Pte. Ltd. Personally builds and ships iOS, Android, and web applications. Four live products since 2024 — not side projects, not demos.
Three roles / One person / Singapore
"I don't advise on technology. I build it, sell it, and teach it."
— Lars Droste
Adjunct Associate Professor and Senior Career Fellow at NTU Singapore. Teaches in FlexiMasters (MSc Business Analytics, MSc Token Economics) and the Management Development Programme. Courses span Applied AI, Generative AI Strategy, Blockchain & Token Economies, Digital Innovation Strategy, and Design Thinking. As Senior Career Fellow, Lars mentors Master's candidates on translating academic credentials into leadership careers.
A half-day executive programme Lars designed and facilitates with C-suite teams across APAC. Built on four modules: reading the disruption landscape, assessing AI maturity across the organisation, scenario planning under uncertainty, and business model reinvention for an AI-native world. Grounded in NTU executive education curriculum — helping leadership teams move from AI ambition to a concrete transformation roadmap with working artefacts they own.
May 2026 – Present
SAP
Managing SAP's largest global strategic service partners across APAC. Driving AI adoption and enterprise cloud transformation.
2018 – 2026
300+ businesses. 60+ strategic partners across APAC. 7.5 years.
2014 – 2018
SAP
Built and scaled HANA Cloud Platform across Asia Pacific & Japan.
2012 – 2014
SAP
Mobile banking for 200+ financial institutions. 10M+ users.
2007 – 2012
SAP / Sybase
Built Sybase's mobility business across the Middle East & North Africa.
NovaBranch Pte. Ltd. — a Singapore software company. Every product below was designed, built, and shipped by Lars.
PDPA-compliant domestic helper marketplace. Zero agency fees.
Singapore condo management — replacing WhatsApp groups and paper forms.
Fit check arena for Singapore university students.
Executive MBA
Nanyang Technological University, Singapore
2021 – 2022
Advanced Management Program
Haas School of Business, UC Berkeley
2022
Senior Executive Programme
Tsinghua University, Beijing
2022
Singapore Masters National Mountainbike Champion, 2021.
Years of 5am training sessions before work. Still worth it.
Reach out for coaching sessions, NTU workshop enquiries, enterprise speaking, or just to connect. I read every message.
lars@lars.ceo linkedin.com/in/larsdroste